Nike always new how to make headlines and building on the story of Colin Kaepernick is i fell a great way to build presence and brand values.

Every time i see this ad, i cant stop but to remember the first few words of Steve Jobs when he launched the “think differently” ad years ago. “… Remember Nike, sells a commodity. They sell shoes!  And then when you think about Nike you think something more than a shoe company…”

Got that right Steve!