I guess the real title should be how Turkish Airlines is winning marketing in general but anyway. Being associated with the biggest names (if you have the money) is the best thing you can do for your brand.
Kobe Bryant, Lionel Messi, Batman…those names can only help a brand and the Turkish Airlines know that.
I love how they have Batman (a.k.a Ben Aflec) in the ad talking about Wayne Enterprises and give you a view of the highlights you can visit in Gotham. That ad makes me really to want fly over there.