How important is the food section of BBC?

Just how important is really the food section of BBC?  Do we need to pay for it? Does it make any difference?  At first many people would think that its a waste of public funds.

Lloyd Shepher was the one responsible for creating it and made a really nice post about it on which i suggest you to read here.

I particularly liked this part “And the reason for that is government bad faith. Government is being lobbied by private media companies — led by News Corp, but they are by no means the only voice (for instance Pearson, the staunchly establishment then-owned of the Financial Times, helped put the kibosh on BBC Jam, the ambitious project to open up a public space in digital education). Politicians dislike the BBC because it calls them to account, but they’re not stupid — they know people love Auntie, and they know they can’t be seen to be pulling it down too egregiously. All they can do is make offline threats on the licence fee and the charter, create a climate of FUD inside the BBC executive function, such that boldness dies and honesty boils away.”

Even if it is a bit more technical for some of you Search Engine Watch made a really good analysis on who would gain from all that in case it ever happened.  Not taking sides here, but i guess it is really important to understand how one thing so simple could mean millions for others, and also how simple things like that (content) are so important for the online sector.

Looking at the search performance, the lack of recipes pages from presents an opportunity for others. Those sites which are already established (Jamie Oliver, etc) should see their rankings and search traffic improve, while I’d expect to see more results from supermarkets for recipe searches.

That said, any recipe website with an SEO budget can learn from the things that BBC recipes did well, and benefit from its disappearance.” SearchEngineWatch


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